A rewards-based advertising model

Here is an interesting spin of how to position mobile advertising: What if you hand out a CONTEXTUALLY relevant advertising coupon AS A REWARD of a task that you did? "When implemented successfully, a brand will literally give away the product or offer a free invitation to a service after a triumphant job of breaking a personal record."

Perhaps advertising can have a positive spin and become more appealing if it partly serves social or philanthropic causes: "A 10 percent coupon for shoes has almost no meaning sitting in the corner of random content. Perhaps 10 percent off my next shoe purchase actually has a little more meaning if I just outran the living dead. And more still if it can just help the living."

Merits of the rewards-based advertising model